Search Engine Optimisation SEO

Search Engine Optimisation

Why Search Engine Optimisation (SEO)?

Nowadays most businesses are done online. In India, the E-retail market is the fastest-growing industry. In the coming years, it is expected to have about 350 million online shoppers. Also, the gross sales value is calculated around INR 10,000 crores.

So no business – wholesale, retail, service, etc..- cannot be sustainable without involving in the online business. The first step of the online business is obviously to create a website and start selling products through it. If you haven’t completed this step please visit our e-commerce service here.

In online business, there are three major challenges; Visibility, Conversion, and Customer acquisition cost. Without a proper strategy, a business could end up losing even after having tons of sales online.

We Cygnet Informatics can extend our help to the companies that need assistance in this arena. We have many tailor-made services according to the industry, type of products, target audience, etc… Please fix an appointment through our contact us page to discuss this in detail.

A solution that might suit all might be the magic three-letter word “SEO”. Search engine optimization increases the visibility of the site. By emphasizing the apt keywords the business will get more attention and thus could reduce the user acquisition cost significantly.

Search Engine Optimisation is a bundle of services that includes

  • Secure the site
  • Find and remove errors and non standard practices
  • Keyword research
  • Content Optimisation
  • Image optimisation
  • Content Development
  • Increase speed
  • Making mobile friendly
  • Directory submissions
  • Quality Link building
  • Connect with Social media
  • etc..

SEO is not a one-time activity. This is a continuous process. All we focus on is the quality of the website.

Search engine optimization is a cost-effective method. When compared to the cost with PPC (Pay Per Click) modal, the cost for SEO will be around 10% to 25% of it according to the competition.

To know more details please send us a message and fix an appointment.